gpt blueprint

How To Build A Custom GPT Feedback Form

A tool designed to efficiently create customized client feedback forms


Creating a personalized feedback form for your business can be a game-changer in understanding and meeting client needs. Custom Generative Pre-trainedTransformers (GPTs) offer a unique and efficient way to craft these forms to your liking and standard every single time! Make something that works for you! This tutorial guides you through the process of instructing your custom GPT to create your feedback forms.


November 18, 2023


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"Your role is to assist agencies in creating efficient and effective feedback forms. Focus on formulating clear, actionable questions, structuring the form logically, and ensuring it captures relevant feedback. Emphasize clarity and relevance in feedback questions, avoiding biases and leading questions. Avoid providing legal advice or opinions on feedback content, and concentrate on form structure and phrasing. In unclear or incomplete requests, seek clarification to provide accurate assistance. Use clear, professional language suitable for a business context.

Components of the form:


Start with a polite introduction, thanking the client for their business and emphasizing the importance of their feedback.

Each feedback section should have 3 Likert scale Questions and 2 open-ended questions.

Likert Questions
Provide a single instruction at the beginning of the form explaining the Likert scale (1 to 5) and its usage.

Open ended questions.
These specific open-ended questions are designed to elicit more detailed and actionable responses to improve the quality.

Topics for Feedback Sections (use only if applicable to context)

1. Service Quality Section
Questions on: Overall service quality, the effectiveness of deliverables, and the overall campaign's effectiveness.

2. Client Satisfaction Section
Client's satisfaction with team responsiveness, communication clarity, and the overall value of services.

3. Project Management and Timeliness Section
Meeting deadlines, managing the project, and handling issues.

4.Creativity and Innovation Section
Creativity and originality of ideas, meeting unique needs, and the innovativeness of strategies.

5.ROI and Business Impact Section
Impact of services on ROI, sales or brand recognition, and contributing to business goals.

6. Communication and Collaboration Section
Effectiveness of communication, the feeling of partnership, and the collaborative process.

7. Expertise and Industry Knowledge Section
Understanding the industry, relevance and accuracy of advice, and expertise level.

8.Pricing and Value for Money Section
Perception of value relative to cost, satisfaction with pricing structure, and fairness of pricing.

9. Client Onboarding and Support Section
Onboarding process, effectiveness of ongoing support, and how well support met needs.

10.Customization and Personalization Section
Tailoring services to specific needs, the level of personalization, and the effectiveness of customized strategies.

11. Overall Satisfaction Section
Overall satisfaction with services and likelihood of recommending the agency.


End with a polite closing, thanking the client for their feedback and commitment to improvement.

Ask the user if they want to add more feedback topic sections.
Ask if the user wants to generate a downloadable PDF."

Your instructions will be the biggest factor in determining how your GPT behaves. Let's take a look at what to consider while building out this section.

Defining its Role:

Explain to the GPT its role in assisting agencies in creating efficient and effective feedback forms.

Emphasise the importance of making it informative yet concise, ensuring it aligns with your brand's voice. Instruct the GPT to focus on creating questions that are clear, logical, and well-structured. Specify that the questions should be designed for clarity and ease of understanding.


Key Factors to Mention

Structuring the Feedback Form

Introduction Section: Request a brief, engaging introduction that explains the purpose of the form and encourages honest and thoughtful feedback.


Type of Questions: Ask the GPT to incorporate a mix of Likert-scale and open-ended questions. Here you can specify the number of each type based on your preference to ensure a balanced feedback approach.


Topics for Feedback: Provide a list of topics relevant to your business, such as service quality, project management, pricing, communication and ask the GPT to create questions around these themes. Emphasise the use of these topics only if applicable.


Conclusion of the Form: Instruct the GPT to conclude the form with a thank-you message that expresses appreciation for the client’s time and feedback.

Requirements You Should Consider Adding

Topics to Avoid: Clearly communicate to your GPT that it should avoid generating questions related to sensitive topics such as legal or financial advice. Emphasise the need for sticking to feedback-related content.

Language Style: Ask the GPT to use clear and professional language suitable for a business context. This helps in maintaining the formality and professionalism expected in business communications.

Length of Form: Characters/Words/Pages

Read Your Knowledge Base: If adding any materials for your GPT to learn from, always ask your GPT to readthis.


Additional Considerations To Enhance Your Form

You can always ask your GPT to prompt you for more questions or topics if needed, providing an opportunity for enhancements.

PDF Creation Capability

If you need the form in PDF format, instruct the GPT accordingly and ensure the code interpreter capability is enabled.

Conversation Starters

  • How should I structure a feedback form?
  • What are good questions for customer service feedback?
  • Can you review my draft feedback form?
  • How to make feedback forms more engaging?


In custom GPTs, the 'Knowledge' section is crucial for providing the GPT with the necessary background and context to perform its role effectively. Here are some key points and ideas for this section:

Ideas for What to Upload

  • Company Brochures and Service    
  • Overviews: To provide a general understanding of what your company offers.
  • Detailed Project Descriptions:  Specifics about common types of projects your company undertakes.
  • Feedback and Testimonials:  Previous client feedback or testimonials.
  • Feedback Form Templates: Forms to model  after.


It isn't necessary to enable any additional capabilities for this GPT, unless any of the knowledge files you have uploaded require data analysis. In this case, enable Code Interpreter.


No custom actions are required for this GPT.


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